As a born and bred Invercargill local, director and passionate advocate for Invercargill, Alex is primarily responsible for driving business growth through the development and execution of the firm's marketing strategy.

As for Alex's technical skills, she has strong foundations in digital media, design, strategy and has previously been part of the team behind southland's regional promotional publications, The Life, Invercargill City Guide, and Invercargill City Map. 

Alex was honored to be elected to Invercargill City Council in October 2016, and again for a second term in October 2019. She has a strong interest in governance, as trustee of Sport Southland, Chair of Ride Southland, and Chair of Southland Youth Futures.

In her spare time, she is the Branch-Coordinator for Bellyful Invercargill, our local arm of a national charity that cooks and delivers delicious meals for families with newborns or serious illness in an effort to make a trying time, just a little bit easier.